“Witness the Most Premium Holi, The Only Lakefront Holi Bash In Pune” (March 2022)
Event Overview: In March 2022, Pune hosted one of its most exclusive and premium Holi celebrations. Titled “Witness the Most Premium Holi, The Only Lakefront Holi Bash In Pune,” the event aimed to provide all attendees a unique and memorable experience.
Key Responsibilities: As a Digital Marketer for this grand event, my responsibilities spanned various facets of digital promotion and coordination. My role included:
1. Graphic Design:
- Designed visually appealing and engaging banners, posters, posts, and tickets to capture the essence and vibrancy of Holi.
- Created compelling graphics for social media platforms, ensuring consistency in branding and messaging.
2. Video Editing:
- Edited promotional videos to highlight the unique features of the event, showcasing the lakefront venue and festive atmosphere.
- Produced engaging video content for social media campaigns, enhancing audience engagement and anticipation.
3. Online Promotions:
- Managed and executed online marketing campaigns across various platforms including social media, email marketing, Facebook Ads, and Google Ads.
- Developed and implemented strategies to maximize reach and engagement, leveraging data analytics to optimize campaign performance.
4. Collaboration with Third-Party Websites:
- Coordinated with leading event ticketing platforms such as Book My Show, Paytm Insider, and Beyond for event listings and promotions.
- Negotiated with third-party websites to secure premium placement and featured listings, increasing visibility and ticket sales.
5. Stakeholder Communication:
- Liaised with concerned parties and stakeholders to ensure seamless coordination and execution of marketing strategies.
- Engaged with vendors and sponsors, fostering positive relationships and facilitating collaborative efforts.
6. Content Creation:
- Developed engaging and informative content for social media posts, blogs, and promotional emails.
